外贸谈判是能否拿下订单的关键一步，因为你要面对面很外国客户进行沟通。除了语言方面要优秀外，行为举止、产品专业知识、谈判技巧等方面同样重要。今天要学习的是外贸谈判方面相关的英语，以及跟外贸相关的一些英语词组。

在与客户的初次接洽谈判中，首先要介绍参与谈判的工作人员，然后再说明如何获取对方的信息，同时需表达与客户建立业务往来的意向，表明出谈判目的，常用的谈判句子有：

1.This is XXXX. He is in charge of Marketing.

2.By the courtesy of XXXX，we are given to understand the name of your firm.

3.Your firm has been introduced to us by XXXX Company.

4.We express our desire to establish relations with your firm

5.We are willing to enter into business relations with you.

6.We shall be glad to enter into business ralations with you .

7.In order to expand our products into XXXX, we wish to seek cooperations possibilities with you.

为了让对方对公司的信息有大致的了解，需要对自己公司的商业规模、经营范围、行业地位、优势等进行介绍，常用的谈判句子有：

1.We are one of the largest importers of Electric Goods in this city.

2.We have been in this line of business for more than ten years .

3.We specialize in the export of XXXX Products and would like to trade with you in this line

4.We have set up a cradible sales network and we have our regular clients from over 80 countries and refions woeldwide.

5.Our abundant resources and stable policy provide foreigners with the advantage they invest here.

产品推介主要是介绍产品的特点、优势、质量、价格、公益流程、主要市场、交货期等，同时应呈送产品目录及样品等供对方参考，常用的谈判句子有：

1. Our new brand bathrobes are made of pure cotton. Owing to the carefully selected materials used and the great attention paid to weaving and printing, they possess a very attractive appearance as well as novel designs.

2. This style is matching with the tastes of our market .

3. Our product has well established in the market, and I can assure that it stands competitions well.

4. These product are gaining polularity because of their fine quality, competitive price ,and our honest dealings.

5. Our producets are well received in the European market.

6. If our product becomes damaged , returned it and we will replace it fre  even when the warranty is over.

通常在谈判结束时，应表达出与对方合作的期待与期望。通常的英语句子有：

1. I am sure our business dealings will develop quickly and productivity.

2. Let’s hope the business works out well.

• 合资企业：joint venture enterprise

• 合作企业：cooperative enterprise

• 外商独资企业：exclusively foreign-owned enterprise

• 国有企业：state-owned enterprise

• 集体企业：collective-owned enterprise

• 个体企业：individually-owned enterprise

• 财务状况：financial position

• 信用声誉：credit standing

• 平等互利：equality and mutual benefit

• 中国出口产品交易会 ：China Export Commodities Fair

介绍产品:

• 高科技产品：high-tech products

• 耐用消费品：durable consumer goods

• 品质优质：excellent quality

• 质量可靠：reliable quality

• 式样新颖大方： modern and elagant in fashion

• 品种繁多：wide varieties

• 规格齐全：complete in specification

• 信誉可靠：reliable reputation

• 制作精美：skillful manufacture

• 美观耐用：attractive and durable

• 裁剪精良的：excellently tailored

• 工艺精良：sophisticated technology

• 强势营销

• We are leading manufacturers and exporters of frozen  meat in China.

• 抑他扬己

• Obviously， we have an advantage over other export corporation in price and regular suppoliers of high quality.

• 主动出击

• We would like to invite you to attend our Guangzhou Commodities fair to be held from XXXXX

• 彰显特色

• They are the newest petterns you can get in town

• 钓鱼式提问

• Have you ever tried getting a bilingual service from computerized speaker

• 诱之以利

• If you place an order during our promotion campaign，we will give you a 10% discount

• 买卖不成仁义在

• I’d place to show them to you ，whether you are going to buy or not.

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